Neil Patel Recommends Personalization Through Dynamic Text Replacement

By | Personalization, WooCommerce | No Comments

Neil Patel just published another great blog post, this time on Personalization. His examples are for a product called Unbounce, but the techniques and results are applicable to WordPress, too.

Here’s a link to the article :

How to Personalize Your Ads and Landing Pages Using Dynamic Text Replacement

Basically, the article talks about personalization being the key to taking your ad campaigns to the next level.

Cosmos can provide dynamic text replacement, and a whole lot more. You can use Cosmos to create entire dynamic pages, that are made up of multiple regions that can all show different types of content- blog posts, photos, attachments, content from pages, products from your store – every type of content you have on your site can be served up in a personalized way.

WooCommerce Cross Sells Made Better

By | WooCommerce | No Comments

WooCommerce Upsells & Cross Sells

If you didn’t know by now, WooCommerce powers 30% of online eCommerce sites. That’s a big deal!

So if you’re thinking of starting up an online store, you’re probably going to consider it. And then you’re going to start wondering about all these options to generate a tiny little bit more money, simply by using upselling and cross-selling techniques, right?

Well, there’s good news on this.

WooCommerce has several extensions that will help you with cross sells and up sells – one of them being Cosmos Plugin.

Wait a minute – What are Upsells & Cross Sells?

Let’s use Amazon.com as an example :

Every time you pick a product and look at its details on Amazon, you’ll likely see a section called, “Customer who bought this item also bought…”

Cross-selling can drive sales by 3% on checkout pages.

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It’s most often used for related products in another category that are highly correlated. So if you’re buying headphones, a case, a microphone, maybe an amp, replacement cushions, or more often show up in this list.

GetElastic has written great articles on Cross Selling, so I’ll send you there to check it out (“The Three Ps of Cross Selling”).

So now that we’re all clear on all of these concepts, let’s talk about them in the context of WooCommerce.

The first is WooCommerce Checkout Add-Ons

AddServiceUpsellWooCommerce Checkout Add-ons costs $49 for a single site license. And it lets you do upsells on your checkout page.

You’ve seen this before, at Amazon, where they offer you to have your order gift-wrapped, right? Well, that’s an upsell. In the Checkout process.

If you can be helpful and useful and keep the costs of your upsells low (relatively speaking), this extension can be really helpful.

The second is WooCommerce Bundles

WooCommerce Product Bundles also costs $49 for a single site license. And it lets you create simple bundles like we’ve talked about.

Take a look at the following hoodie category :

woocommece-hoodiesThe next step is to create a bundle that would sell a complete wardrobe. And the good news is that it can easily be done by creating a bundle product using WooCommerce Product Bundles.

productBundle

The WooCommerce out of the box solution for cross sells and up sells leaves a lot to be desired

Let’s look at a few reasons why :

  • Set up is very time consuming – everything has to be done manually
  • You’re limited in the way cross sells can be displayed – the only option is the grid view type product
  • You’re limited to only show related products, up sell products, or cross sell products. Never a combination.
  • You can only place cross sells and up sells on the product page or the shop cart

This is one area where Cosmos Plugin shines as a WooCommerce Addon

One of the many uses of Cosmos is that of a product cross and up sell tool here are a few ways that it out performs the others: 

  • Place cross sells and up sells any where on your site – with Cosmos Plugin there is no limit to how many or where you put them
  • Define any kind of group – related products, up sells, cross sells or any combination of the three
  • Display the products however you want – they can be in the usual grid type display, a full product page or anything you specify
  • Easy control through the use of tags and categories – set up a cross sell for every category but the one you are looking at currently, or limited to a specific category
  • Fully Dynamic – set up a product on a landing page, add a Cosmos product block to the product and let the UTM Codes or Keywords from the ad service determine which products to show as up sells and cross sells!

That’s right, Cosmos can act as an automated cross sell and up sell generator through the use of URL parameters or UTM Codes from third party ad services.

Start automating your WooCommerce Cross Sells and Up Sells Today with Cosmos Plugin

Add To Cart

Cosmos Version 1.4.0 Released

By | News, Version Releases | No Comments

Version 1.4.0 of Cosmos adds pretty permalink support.

What this means is that instead of relying on ugly URL parameters, such as:

http://yoursite.com/landing-page/?clothing=t-shirts

You will be able to use a standard URL! The above becomes:

http://yoursite.com/landing-page/clothing/t-shirts/

Don’t worry, if you still want to use standard url parameters, you can!

UTM codes will still be able to be used for both tracking and generating dynamic content on your landing pages.

 

New Release: Version 1.3.0 Adds Translation Support

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Cosmos Plugin Can Now Be Translated to Any Language

The latest release, available today adds translation support! This was a major step forward for us.

Other updates include an improved Shortcode builder interface, fixed a couple of small issues with smaller screen sizes.

More to come! Pretty URL rewrites, Thesaurus service for partial matches and several add on plugins are all in the works.

View the full changelog for Cosmos Plugin here:

Full Changelog

Cosmos Plugin Version 1.2.8 Released

By | Version Releases | No Comments

New Release of Cosmos Plugin Fixes Issue with use on Home Pages

Version 1.2.8 of Cosmos Plugin was released last night and fixed an issue with URL Parameters on home pages.

The issue fixed is a workaround to an existing bug in WordPress – https://core.trac.wordpress.org/ticket/25143

Please update your copy of Cosmos to the 1.2.8 – the bug was major and the fix is very important if you plan on using Cosmos on the home page of your website.

Future updates planned:

  • March will see the release of a new feature to improve URL parameter matching capability – in beta now, just ironing out all the issues before it’s released
  • April – New as of yet unannounced add on will be released for Cosmos

Long Term Updates:

The long term plan for Cosmos is to release many add on plugins for it to work with third party APIs and services.

Introducing the Cosmos Affiliate Program

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We are pleased to announce the new Affiliate Program for Cosmos Plugin

This means that you can now partner with us to promote the plugin you love and bring it to your audience, all while making a generous commission.

Commission rates start at 35% and go up very quickly from there.

More information can be found here:

Affiliate Program

Our commission rate is nearly double the industry standard.

Why so high?

We believe in partnerships and we want you to make the most out of it too. Cosmos is a unique plugin that has more uses than can be counted – including improving Affiliate Landing Pages!

Renewal Commissions

We also provide renewal commissions, so when the customer goes to renew their license after a year to keep using Cosmos, you will get the commission from that as well.

Amazing Scalability

The Affiliate Program runs a tiered system that generously increases your commission at a very fast pace, all the way up to 50% !!!

Looking to the Future

Cosmos Plugin is the only WordPress plugin that can leverage UTM Codes or URL Parameters to generate dynamic content. We believe that Cosmos has unlimited capabilities – hence the name Cosmos Infinite Content Engine for WordPress.

Get on board today with the promotion of Cosmos – let’s show the world what it can do.

Seen Enough? Get Started Today.

Cosmos Plugin – the first WordPress plugin to leverage UTM Codes and URL Parameters for personalized content delivery

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The First WordPress plugin to leverage UTM Codes and URL Parameters for Personalized Content

Cosmos plugin is the first and only plugin made for WordPress that gives webmasters the ability to leverage incoming UTM Codes and / or URL Parameters to deliver personalized content.

Use Cosmos shortcodes on a page, post or any other content type to represent a dynamic content region – there is no limit to how many regions you place. The dynamic content regions are populated by listening to URL parameters or UTM codes and selecting relevant content from the website to display – if no URL parameters or UTM codes are present, then Cosmos Plugin will follow other rules to select data, ranging from completely random to choosing the latest post from a particular author.

Cosmos Plugin Origin

Cosmos plugin was born when a client asked me to build a website that would display dynamic data based on incoming URL parameters. I spent two months looking for an existing solution for WordPress. When I found that none existed, it made sense to fill the void.

The name Cosmos comes from the idea that Cosmos Plugin can build infinite numbers of content combinations.

Use In Advertising

Advertising campaigns will have more impact when the landing page has content tailored for each and every visitor. Services such as Google AdWords let you specify what information is passed to the landing page, including the key words that led to the potential customer clicking on your ad. This information can be used by Cosmos Plugin to tailor a page specifically to those keywords.

Cosmos Launch Promotion

We are running a two month promotion that gives early adopters a discount of up to 50% depending on the license version you choose.

Use COSMOSLAUNCH discount code during checkout and save $30

See Pricing